KBSH Story


Ever since its establishment in 1952, Kilang Bihun Sam Hoe Sdn Bhd (KBSH) is well recognized as one of the leading rice vermicelli manufacturer in Malaysia. With a glorious history of 60 years and so, KBSH has become a widely brand name and a symbol of quality and trust. Before the incorporation of KBSH in 1979, it was operating under the name of "Sam Hoe Beehoon Factory".

KBSH strategically located in Menglembu, Perak with 20 minutes away from North South Highway, adheres to strict hygiene standards and stringent quality control to ensure the high quality of all its products. In keen on anticipating consumer needs and providing consumer satisfaction, KBSH was able to migrate their recipe with its signature attributes intact throughout its production modernization and the continuously intensive research carried on over the past half a century. All the products are hygienically packed in good sanitation environment which enhance the shelf life.

KBSH products and premises for manufacturing have been inspected and have earned Halal certification by the Department of Islamic Development Malaysia (JAKIM). All KBSH products are manufactured and distributed under the strictest hygienic and sanitary condition in accordance to the stringent Islamic faith. The Halal logo included in all our packaging.

Over the past half century, KBSH's range of products grew and evolved through the years, becoming better and better with each step. Currently, KBSH markets its products under the registered brand name of Tiger (Harimau) and Butterfly (Rama-Rama). The brands are registered with Registrar of Trademark Malaysia. Leveraging on its brand strength, KBSH welcomes product inquiries and open to business inquiries from interested parties local and aboard. KBSH commit to satisfy consumers' demands.

KBSH develop new technologies and processes through constant innovation and continuous improvement. The company decades of experience not only to meet, but also to out perform the most complex challenges of the customers. KBSH strive to deliver quality product to the demand of valuable customer at very reasonable price.

Our Mission

i) Implement cost efficient large scale manufacturing technologies for new value-added products to supply in the rice vermicelli industries.

ii) Ensure strict hygiene standard, safety, stringent product quality, consistency, and performance of all products.

iii) To be effective development in instant food business and constantly growing into market emerging.

iv) Diversified business opportunities into food related restaurant and catering business.

Corporate Structure

Our Warehouse

Menglembu, Ipoh (HQ)
Simpang Ampat, Penang
Batu Pahat, Johor Bharu

Our Products

Our products sold under few brands, eg: Tiger (Harimau), Butterfly (Rama-rama) and Ikan Mas.

Packing Specification: 400gm, 3.0kg, 3.5kg, 4.0kg, 4.5kg

Ingredient: Rice, Corn Flour, Tapioca Starch.

Quality is assured delicacy as well as a staple food for some communities serve in many asian hawker, restaurant & home in a variety forms, from simple stir-fry to exotic steam boat.

Duck Brand
(Beehoon Cap Itek)

Golden Fish Brand
(Bihun Ikan Mas)

Golden Fish Brand
(Bihun Ikan Mas)

Tiger Brand
(Bihun Harimau)

Tiger Brand
(Bihun Harimau)

Butterfly Brand
(Bihun Rama-Rama)


Contact Us


3, Hala Perusahaan Menglembu 14,

Kawasan Perusahaan Menglembu,

31450 Ipoh, Perak, Malaysia.

Email: samhoetrade@gmail.com

Phone: +605-281 0800

Fax:       +605-282 2618


Taman Industri Ringan Permatang Tinggi

Phone: +604-5860925


Taman Industri Wawasan

Phone: +607-4280051